Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. This is an important trend to note because over the past few years, the open rates were declining. The number of gifts rose by 20%.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Online Fundraising. Online fundraising grew 14% from 2009 to 2010. However, it’s important to note that the 2010 fundraising response rate was actually 0.08% and fell 19% on average from 2009 to 2010.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

sgEngage

NOVEMBER 29, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Nonprofit Research Collaborative Releases First Report Posted by Steve MacLaughlin on November 29th, 2010 The Nonprofit Research Collaborative released its first report today. and the Urban Institute’s National Center for Charitable Statistics.

Collaboration 75

Collaboration Research Report Indiana 75

NTEN

MAY 3, 2011

Nonprofits are adding stories to their fundraising messages. Other academic research has found a related trend: individuals are more willing to give to save one person than to save thousands. The average gift was also much higher for the institutional version. Connect emotionally to your supporters and they'll give!

Story 98

Story Org Work Data 98

Connection Cafe

JANUARY 1, 2015

The 2014 edition of my annual review of year-end fundraising email subject lines. Here are some insights, trends, and the complete list of email subject lines. 44% of all fundraising emails were received between 9am ET and 1pm ET during the month of December 2014. LAST CHANCE: Make a 2014 gift to protect rainforests.

email 20

email South Carolina Fundraising Gift 20