Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The median click-through rate for an advocacy email was 4.2%; the median rate for a fundraising email was 0.47%. The number of gifts rose by 20%.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Online Fundraising. Online fundraising grew 14% from 2009 to 2010. However, it’s important to note that the 2010 fundraising response rate was actually 0.08% and fell 19% on average from 2009 to 2010.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

NTEN

MAY 3, 2011

Nonprofits are adding stories to their fundraising messages. The average gift was also much higher for the institutional version. A third, similar test for a major international aid organization found no statistical difference between an institutional appeal and a story-focused appeal. There's just one problem. You'd be wrong.

Story 98

Story Org Work Data 98

sgEngage

NOVEMBER 29, 2010

The coalition includes the Center on Philanthropy at Indiana University , GuideStar USA , the Foundation Center , the Urban Institute’s National Center for Charitable Statistics , the Association of Fundraising Professionals and Blackbaud. For the responding organizations in the International sub-sector, 60% expect an increased budget.

Collaboration 75

Collaboration Research Report Indiana 75

Connection Cafe

JANUARY 1, 2015

The 2014 edition of my annual review of year-end fundraising email subject lines. 44% of all fundraising emails were received between 9am ET and 1pm ET during the month of December 2014. Nonprofits sent a median of 6 fundraising emails during the month of December 2014. LAST CHANCE: Make a 2014 gift to protect rainforests.

email 20

email South Carolina Fundraising Gift 20