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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Nonprofits should look at direct response lessons from podcasting, email, social media, and texting campaigns.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

During the Webinar, I polled the group’s general approach. If there are too many unanswered questions about the impact of the technology platform, better to wait until others have been able to deliver tangible value. Kristin Rowe-Finkbeiner co-founder of Momsrising and Bruce Lesley, President, of First Focus share their approaches.

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What is a Widget?

Beth's Blog: How Nonprofits Can Use Social Media

Web Widgets often but not always use Adobe Flash or JavaScript programming languages. If you're a podcaster and your audience is likely to a microphone installed on their computer, than those message widgets might make sense. For example, linking a poll to a post on the topic.

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09NTC Nonprofit Radio: How to Make Podcasts That Promote Your Brand and Engage Supporters

Amy Sample Ward

I’m here at the 09NTC in Corey Pudhorodsky and Chad Norman’s session on podcasting! Session Description: With portable music players, smart phones, and cheap bandwidth everywhere, more and more online marketers are turning to podcasting as a powerful way to extend the reach of their brands and engage supporters.

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Screencast: Using Widgets to Build Community on Blogs Featured on NTEN Blog

Beth's Blog: How Nonprofits Can Use Social Media

Original photo remixed from flickr photo by Stinky Peter Screencast in conjunction with NTEN View the screencast as higher quality flash file -takes longer to download here. Web Widgets often but not always use Adobe Flash or JavaScript programming languages. For example, linking a poll to a post on the topic. I'm so excited!