Get Fully Funded

OCTOBER 3, 2022

Sounds great, right? My 3:1 ratio tells us that we should be communicating with people 3 times as often as we Ask so they feel valued by your nonprofit. Instead, ask people to give to save a dog, tutor a child, or feed a homeless person. This success can be YOURS this year! Lack of special thanks. That’s boring.

Fundraising 80

Fundraising Goal Money email 80

Museum 2.0

FEBRUARY 18, 2015

These experiments look a lot like those conducted in social psychology labs, with two big differences: the sample sizes are many tens of thousands of times larger than those in the lab--and a lot more diverse across age, class, and geography. I thought this sounded great: better data, useful research. To me, this was surprising.

Museum 20

Museum Experiment People Data 20

Get Fully Funded

SEPTEMBER 6, 2022

Creating a nonprofit social media plan sounds like such a daunting task, doesn’t it? Lighting and SOUND matter. Many people scroll their social feeds and don’t turn the sound on. Use captions so that your message is getting across to the sound muters. The key is to work smarter, not harder. But, don’t be fooled!

Social Media 124

Social Media Structure Media Social 124

Bloomerang

DECEMBER 10, 2021

What do you think the ratio is of you talking versus the donor talking? Twenty options for your ice cream sounds great, you sell more ice cream with three options. And if I’m getting it accurate, and we can put your name to it, I would love to include it on our social media feed. And there’s lots of research.

Money 106

Money Question Raise Video 106