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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

These are the types of characteristics you’ll find in a tactical report: The publisher has authority relating to the report’s topic and the report has real examples and stories cited within The insights from the report are drawn from a sample size that is meaningful to reference.

Hype 52
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AI in Action: Deploying Responsible, Effective, and Trustworthy AI

sgEngage

Artificial intelligence has been around since the 1950s and it has gone through periods of hype (“AI summers”) and periods with reduced interest (“AI winters”). The recent hype is driven in part by how accessible AI has become: You no longer need to be a data scientist to use AI. We also need to consider whether we should use AI.

Action 79
professionals

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New on SSIR: First and Foremost Know Your Community

Amy Sample Ward

Did you choose Facebook because you evaluated your existing community as well as the audience you wanted to bring into your community, and they were already using Facebook? You’ve probably heard of Facebook ; you may even have set up a group or a fan page there for your organization. Did you consider MySpace ? They won’t be there to find you.

Community 100
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What is Twitter, Really? And Can it Do Anything for Museums?

Museum 2.0

There are plenty of people on the "these ADD boneheads have finally gone too far" bandwagon (see this representative sample from USA Today), as well as some legitimate concerns about how twitter is the ultimate example of the way that 2.0's Use twitter for automatic updates from exhibits on status and or evaluation.

Museum 20