Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 30, 2011
I was lucky enough to snag an interview with Jessica Kirkwood from HandsOn Network who oversees social media strategy about how the strategy and measurement component for this campaign. A breakdown of the engagement and site visit stats are below. 3. Do you have a model for a ladder engagement?
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