Book: Welcome to the Fifth Estate
Beth's Blog: How Nonprofits Can Use Social Media
MAY 16, 2011
I went straight to the strategy and measurement chapters. Geoff reminds us that a good positioning statement is simple and dictates messaging used during media interactions. An institution can use all four, if they have capacity and resources. Instead , they opt to build relationships with influencers using a top down approach.
Let's personalize your content