article thumbnail

Peer-to-Peer Fundraising Best Practices: Event Marketing

Qgiv

So to gauge effectiveness look at the following metrics. Must-know metrics. This metric speaks to the effectiveness of your ad and your ability to target your desired audience. Return On Investment (ROI): That said, you could have a great conversion rate but still be spending too much for the impressions. Conclusion.

article thumbnail

Better marketing for nonprofits

ASU Lodestar Center

An in-depth guide related to the target issues they care about, tools or templates, case studies, and ebooks are all great examples of this. Use metrics, and when you can't, stay rigorous. Private companies measure success using KPIs like ROI and sales goals.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. For A/B split testing, the dashboard provides impression and click-through metrics to maximize conversion. 7 Online Fundraising Ideas (That Actually Work): 1.

Ideas 111
article thumbnail

Major Gifts: 16 Strategies to Raise More

Neon CRM

Ebook The Annual Fund Giving Guide: Planning an Annual Campaign Learn More Check Planned Giving Donors What Is This Strategy? You should be tracking success metrics such as average major gift size, frequency of contact with donors, number of asks made, donor retention rate, fundraising ROI, and more.

Gift 52
article thumbnail

How to Choose the Right Donor Database: Ultimate Guide

Bloomerang

A donor database is a software solution that nonprofit professionals use to access insights into their supporters’ engagement histories, track key fundraising metrics, and measure success. Bloomerang’s segmentation eBook can provide more insight into smart ways to segment your database if you’re just getting started. Scalability.

article thumbnail

Use This 2024 Nonprofit Calendar to Plan Your Content Strategy

Neon CRM

The calendar is available as a downloadable PDF , which also comes with a list of related blogs, videos, ebooks, and community resources. Metrics How will you measure the impact and effectiveness of your content? Metrics should not only be used to measure impact; they should also be used to set goals.

article thumbnail

The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And if you have a case study, or some interesting results or insights, post em here in the comments.

Causes 48