Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors.

Statistics 363

Statistics Donor United States NGO 363

Nonprofit Tech for Good

DECEMBER 31, 2018

1) From the outside, it appears that NGOs in Kenya do not have access to the traditional fundraising services that are so common here in the United States, such as a “Donate” page for processing credit cards and PayPal accounts. M-Changa strives to make it convenient for local NGOs to accept both mobile and card payments.

Kenya 194

Kenya Mobile Trend Giving 194

Nonprofit Tech for Good

JULY 21, 2019

54% of donors worldwide prefer to give via credit or debit card. 4% via mobile app/wallet. The number of new donors giving to charity declined by 7.3% The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). The average online gift in 2018 was $96.40 USD ( Blackbaud Luminate Online Report ).

Stats 279

Stats Social Media NGO Media 279

Nonprofit Tech for Good

APRIL 15, 2020

Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. Having a mobile-compatible website is now a standard best practice and that is especially true for your nonprofit’s donation pages. Monthly donors give $35.46 4) Experiment with default donation amounts.

Practice 363

Practice Donation Paypal Badge 363

Nonprofit Tech for Good

NOVEMBER 21, 2019

Donors, especially millennial donors, are motivated by specific issues and causes and typically do not have allegiance to specific organizations. This means that nonprofits have to compete with each other for donors’ attention and resources as they gravitate towards causes rather than organizations.

Storytelling 264

Storytelling Homeless Generation Social Media 264

Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). 20% say Instagram, and 13% say Twitter.

South America 251

South America Global North America Trend 251

Tech Soup

FEBRUARY 21, 2013

Apps for Donors, Not Communities Served. These same ethnicities are heavier users of the mobile web, send more emails and texts, and are more likely to conduct mobile banking transactions via mobile phones. Numerous community-specific mobile hackathons and competitions have also been rolled out in recent years.

Mobile 66

Mobile Phone United States Comparison 66