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Earned Media: How to Stay Relevant and Track It

Care2

Media outlets both online and offline. Photo sharing sites like Flickr. Tagging on social bookmarking sites like delicious, Digg, etc. Earned media is media you don't “buy&# but earn the old-fashioned way - by taking the time to properly engage reporters, bloggers, and influentials about your issue. Tweets on Twitter.

Track 41
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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. Word of mouth, etc. You can also setup a RSS feed.

Track 41
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Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

Most users prefer to consume user generated content, by reading blog, watching videos, or browsing through photos. Open group blogs, photo pools, video collages and similar projects are also good examples of co-creation. However, just because everyone can become a creator doesn’t mean that everyone does. The Third C: Community.

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NpTechTag Summary: Insect Antennae, A Blast from the Past, and More

Beth's Blog: How Nonprofits Can Use Social Media

Flickr photo from jhritz NpDigg: The Insect Antennae? It is based on some open source code called Pligg that creates a "digg" like interface. A Blast from the Past Gavin has posted some really early photos of the founding meetings for Aspiration, NTEN, and the NSNT on flickr. Hence, they're pretty lousy photos.

Summary 50
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Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. Flickr photo by Beth. Several days later, Jonathan Colman set up a digg and announced it in the NpTech Friend Feed Room. It got 189 diggs. Click to see the larger image. Here's the report.

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NpTech Tag: People Behind Tags, NpTech Timeline, Twitter, and More Widgets

Beth's Blog: How Nonprofits Can Use Social Media

Wayne Glynn's chemotherapy party photos in flickr , let's him wish him a speedy recovery. Kikono - Digg for NpTech. Traditional offline/online fundraising techniques still, of course, work. Today I Cried resigns ! Michael Stein (East Coast) reflects on striving for simplicity in design. Kikono is the new name for NpDigg.

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