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Earned Media: How to Stay Relevant and Track It

Care2

Media outlets both online and offline. Photo sharing sites like Flickr. Tagging on social bookmarking sites like delicious, Digg, etc. Earned media is media you don't “buy&# but earn the old-fashioned way - by taking the time to properly engage reporters, bloggers, and influentials about your issue.

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Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

Most users prefer to consume user generated content, by reading blog, watching videos, or browsing through photos. Some user curate user generated content, by tagging it on social bookmarking websites, voting for it on social voting websites, commenting on it, or linking to it. Wikis are a perfect example of co-creation.

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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. Word of mouth, etc. You can also setup a RSS feed.

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