Interview: User Generated Content for a PSA Campaign from the Red Cross
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 18, 2012
Our goal from the beginning was to demonstrate the breadth of the Red Cross mission from a human perspective. We ended up with a list of about 300 storytellers. We sent them all a storytelling kit with video cameras, directions on filming and tips on sharing their stories on camera. We couldn’t have scripted better ads.
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