Care2

MAY 14, 2009

The number of online gifts increased by 43% over 2007, while the total dollars raised online increased by 26%. Average gift size across organizations was $71 in 2008. This was lower than in 2007, when average gift size was $86. Gifts of $250 and greater made up just 3% of all gifts, but accounted for 41% of all revenue!

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

NOVEMBER 9, 2007

With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

MARCH 26, 2009

However, in the fourth quarter nonprofits experienced a dip in average gift sizes. While donors continued to donate money, the average gift was smaller. “On the other hand, Ive been seeing that many donors are giving larger gifts but to fewer causes. All Care2 terms of service and privacy policies apply.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JUNE 5, 2009

The number of online gifts went up by an astounding 43 percent! April 1, 2010 | sales leads Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The total amount of money raised online increased by 26 percent from 2007 to 2008. All rights reserved.

Social Media 47

Social Media Online Advocacy Media 47

Care2

JULY 19, 2007

21.6 % were renewed donors who had given thru the mail or phone prior to making their FIRST online gift. We then analyzed subsequent gift behavior POST first time online gift. 24% gave their next gift online donors and 48% gave their next gift either through direct mail or the phone. All rights reserved.

Social Media 28

Social Media Online Advocacy Mail 28

Care2

JULY 17, 2007

21.6 % were renewed donors who had given thru the mail or phone prior to making their FIRST online gift. We then analyzed subsequent gift behavior POST first time online gift. 24% gave their next gift online donors and 48% gave their next gift either through direct mail or the phone. All rights reserved.

Social Media 28

Social Media Online Advocacy Mail 28

Care2

NOVEMBER 26, 2007

Retention- As with conversion, there are two types of retention; keeping people subscribed to your list and obtaining multiple gifts from first time donors. Give them options for how to process their gift (pay pal, online form, print form and mail). Best way, in general, to get a second gift from a first-time web donor is on the phone.

Social Media 31

Social Media Advocacy Online Money 31

Care2

JULY 10, 2007

As we are all working to develop systems to upload our new names, gather the maximum number of signatures, solicit gifts and renew members, it is imperative that we all step back for a moment and put ourselves in their shoes. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

SEPTEMBER 25, 2007

Finally, make sure you’re prepared to process your gifts and thank your donors in a timely manner. And minimize the number of clicks required between “donate now” and “thanks for your gift.” September 25, 2007 | Heidi Gider Copyright © 2008, Care2.com 3 Comments | by Share Article in Misc.

Social Media 28

Social Media Online Advocacy Fundraising 28

Care2

SEPTEMBER 20, 2007

Finally, make sure you’re prepared to process your gifts and thank your donors in a timely manner. And minimize the number of clicks required between “donate now” and “thanks for your gift.” September 25, 2007 | Heidi Gider Copyright © 2008, Care2.com 3 Comments | by Share Article in Misc.

Social Media 28

Social Media Online Fundraising Advocacy 28

Care2

APRIL 16, 2008

Organizations that use multiple channels to appeal for support report a higher value and larger gifts from their online supporters. July 30, 2009 | Alicia Good article, thank you If you are interesting 2012 year, by the way, welcome to us :) [link] October 8, 2009 | Earth Copyright © 2008, Care2.com All rights reserved.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

Organizations that use multiple channels to appeal for support report a higher value and larger gifts from their online supporters. July 30, 2009 | Alicia Good article, thank you If you are interesting 2012 year, by the way, welcome to us :) [link] October 8, 2009 | Earth Copyright © 2008, Care2.com All rights reserved.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 17, 2009

If you are a small NPO that has primarily depended upon major and planned gifts as well as grants online fundraising will be found income. February 24, 2009 | Laura Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MAY 4, 2009

Optimizing your Web landing pages to convert more donors, activists, and subscribers Designed by Nick Allen | Donordigital Fundraising Track - Imperial Ballroom A Small changes to a Web site or email landing page can dramatically increase the number of visitors who actually make a gift, send an action alert, or subscribe to a newsletter.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

FEBRUARY 17, 2009

If you are a small NPO that has primarily depended upon major and planned gifts as well as grants online fundraising will be found income. February 24, 2009 | Laura Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

MAY 31, 2007

Is it better to cultivate the new email subscriber before asking for the first gift? Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Clearly this indicates the importance of contacting new online subscribers as soon as possible.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

Is it better to cultivate the new email subscriber before asking for the first gift? Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Clearly this indicates the importance of contacting new online subscribers as soon as possible.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

JULY 10, 2008

Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. I think its important to work this math before you launch any online fundraising campaign, and then look back at it once the campaign completes and see where you were right and wrong. To create a new comment, use the form below. All rights reserved.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

MAY 29, 2009

“For all our online donors, only one-third give a subsequent gift online,” said Donahue. Stan @SonicPrint May 14, 2010 | Sonic Print Direct Mail Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 60) Search « Is Direct Mail Dying or Dead? Thanks for listening.

Mail 34

Mail Social Media Advocacy Online 34

Care2

JULY 26, 2007

How many middle/major gift donors did you identify and/or cultivate as a result of your social networks ability to engage new/previously unidentified supporters? May 31, 2009 | Laurie Pringle Page 1 2 Next 20 Comments Most Recent Comment » Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

How many middle/major gift donors did you identify and/or cultivate as a result of your social networks ability to engage new/previously unidentified supporters? May 31, 2009 | Laurie Pringle Page 1 2 Next 20 Comments Most Recent Comment » Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

How many middle/major gift donors did you identify and/or cultivate as a result of your social networks ability to engage new/previously unidentified supporters? May 31, 2009 | Laurie Pringle Page 1 2 Next 20 Comments Most Recent Comment » Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 7, 2007

" The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio. All Care2 terms of service and privacy policies apply. The technology "enables anyone to build any application that.Facebook could build."

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

" The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio. All Care2 terms of service and privacy policies apply. The technology "enables anyone to build any application that.Facebook could build."

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

FEBRUARY 3, 2009

“Many groups received significant numbers of gifts this past December, but the average size gift amount dropped, especially at the higher end.” Sincerely Victor February 8, 2009 | victorseo Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

NOVEMBER 6, 2007

Likewise, don’t ask someone to become a new member simply because they have never made a gift online. Code, code, and code some more: Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

Likewise, don’t ask someone to become a new member simply because they have never made a gift online. Code, code, and code some more: Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.

Mail 28

Mail Social Media Online Fundraising 28

Care2

JUNE 1, 2009

We have raised funds for many hundreds of nonprofits by mail, and dozens online – a total exceeding half a billion dollars, largely in the form of small gifts. However, there is little disagreement that direct mail is the greatest source of new donors and directly accounts for a substantial proportion of all philanthropic gifts.

Mail 47

Mail Social Media Online Advocacy 47

Care2

JUNE 29, 2009

Other key metrics from the study include: The median average gift was $38 in Q1 2009. The median average gift decreased by 2.4% Yours, Lee Garverick walkathonguide June 29, 2009 | Lee Garverick Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The median revenue per donor was $47.

Social Media 31

Social Media Advocacy Fundraising Online 31