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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To Stop Putting Out Fires.

Marketing 246
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How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

EveryAction

Hint: it’s not for the money. Measuring impact has more to do with building awareness in issue areas and the larger public conversation. You need to be able to demonstrate whether the results of your work can be built upon and ROI grown accordingly. Why we consider making the switch.

Attitude 101
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Strategies for Powering Learning Through CRM Go-Live and Beyond

Connection Cafe

Pulling from years and years (and years) of teaching and training on change management and Bucknell’s recent move from its legacy CRM system after 14 years, we’ve mapped out some strategies for successfully onboarding teams and maintaining engaged and empowered users with ongoing education. Become besties with your SME s.