How to Nail the Soft Skills of Fundraising: The Face-to-Face Ask
Connection Cafe
JULY 13, 2017
I recommend having your script down pat so you can focus your attention on your donor. Only 7% of communication is verbal – a whopping 55% is your body language and eye contact! Break eye contact with them and you’ve instantly broken that connection. Avoid eye contact and you give the impression of being untrustworthy.
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