From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
Should I keep deeply lapsed donors in my communication stream? You need to age-stratify your list and keep older lapsed donors in your communication stream. Stop communicating with these folks, and you’re almost guaranteed to lose out on planned gifts, even if they’re part of your legacy society. You have a 2.2%
Let's personalize your content