Care2

JANUARY 15, 2009

Headlines should be short. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com Many e-newsletters are too long and not well organized.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JULY 26, 2007

Email me (Justin at care2team.com) if youd like to help beta test it. Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Lots to ponder here.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Email me (Justin at care2team.com) if youd like to help beta test it. Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Lots to ponder here.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Email me (Justin at care2team.com) if youd like to help beta test it. Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Lots to ponder here.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) We’ve also found that the ads are a great way to test new messaging. Receive monthly updates 6 Comments | by Share Article in Case Studies , Online Marketing Reader Comments (6) Robin, Yet another great article!

Google 31

Google Grant Adwords Social Media 31

Bloomerang

AUGUST 28, 2021

So send in your questions and comments along the way. I’ve tested it. Test, test, test. Test everything in your email. Test every link in your donation form. Test every link on your path to your donation form on your website. Test your subject lines. Do some split A/B testing.

Video 79

Video Fundraising Guide Test 79