Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Test different calls-to-action and reduce friction in online giving. Remember your goal is persuading consumers.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

I’m preparing for a webinar and with any training I begin the instructional design with surveying participants to understand their level, learning goals, and attitudes about the subject matter. Billboard’s audience, presumably, is passionate about songs and lyrics given it is the source for music charts, news, and events.

Social Media 101

Social Media Headline Media Social 101

sgEngage

NOVEMBER 30, 2023

Hecht said innovative organizations start specifically with the business result or ideal mission impact and then chart their path to the outcome by working through the details: What is the experience my donor is having? What is the experience of my staff? Make Evangelists of Early Users Change is difficult, Myers says, and it requires buy-in.

Nonprofit 100

Nonprofit Adopt Chart Press 100

Connection Cafe

DECEMBER 22, 2013

According to the 2014 Content Marketing Report, 92% of the nonprofits surveyed are using content marketing. Wild Apricot’s Small Membership Insight Survey has some Good News About Millennials and Meetings. So, start testing- the sooner you do, the sooner you can start converting new donors. What’s happening?

Story 54

Story Nonprofit Social Media Content 54