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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Once they find you and are engaged, you can teach them your language. According to Charity Navigator, online giving increased 23 percent in 2017 and monthly online giving grew 40 percent. Use keywords in image titles. Instead of uploading an image with an assigned name, rename the image with your keywords.

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9 Free Ways to Increase Your YouTube Views

See3

Use your computer’s screenshot feature to capture an image from your video that is emotionally compelling, and upload it in your video settings. Upworthy headlines are a good source of inspiration.) Here are a few good title examples from YouTube star PewDiePie for Charity Water and the Sierra Club.

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5 Questions to Ask Yourself to Make Your Donation Page More Effective

NonProfit Hub

No images, logos, testimonials, statistics, or other supporting elements? Consider testimonials, accreditations from third-party groups (like Charity Navigator), and a note about transaction security. For example, look at the (anonymized) donation page below. See how there’s only a tiny amount of text here? NAACP also does a great job.

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5 Questions to Ask Yourself to Make Your Donation Page More Effective

NonProfit Hub

No images, logos, testimonials, statistics, or other supporting elements? Consider testimonials, accreditations from third-party groups (like Charity Navigator), and a note about transaction security. For example, look at the (anonymized) donation page below. See how there’s only a tiny amount of text here? NAACP also does a great job.

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How to write a year-in-review recap (that doesn’t sound like one of those season’s greetings letters) for your organization

Whole Whale

It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. They also tailored the language of the body text to focus on supporters versus the organization itself: “You blocked the Muslim ban. Season’s greetings to our friends and family!!! ” it reads at the top.

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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

The Create Amazing fundraising thermometer blends in perfectly with their minimalist black and white site theme, as well: The website also conveys a sense of community and stewardship with its donor call-out section By adding filters to each image, Create Amazing stayed on brand, highlighting their attention to detail and strategic design approach.