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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on participation – Judge success by number of donors versus just total dollars raised. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link].

Lesson 59
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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

Files: Is your organization the holder of the official record of something? Do you have the news clippings of major events in your files? Does your organization have a podcast or radio show for promotion? Swag or merch: handmade item by someone helped by your charity. These exist already! Welcome packet.

Donor 345
professionals

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Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

Connection Cafe

I’m a big believer in having conversations across the industry ( check out my podcast, if you haven’t already) to share honest advice about what’s working and what’s not—I feel that it’s one of the best ways for us learn and lift the fundraising profession together. Building year-end content strategies.

FAQ 49
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Screencast: Using Widgets to Build Community on Blogs Featured on NTEN Blog

Beth's Blog: How Nonprofits Can Use Social Media

Original photo remixed from flickr photo by Stinky Peter Screencast in conjunction with NTEN View the screencast as higher quality flash file -takes longer to download here. If you're a podcaster and your audience is likely to a microphone installed on their computer, than those message widgets might make sense. I'm so excited!

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Strategies to Tell if Your Nonprofit Content Marketing is Hurting or Helping

Bloomerang

You no doubt have a lot of useful content hanging around in files, reports, and the minds of your staff. video or captioned quote + photo), an endorsing signature on an email, blog or social media post or a guest post, podcast or live event appearance. CONSIDER: What content do you have that’s beneficial? Don’t assume. Ask via survey.

Content 143