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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving. Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens.

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New on SSIR: Letting Technology Lead

Amy Sample Ward

My latest post for the Stanford Social Innovation Review is up and I hope you’ll dive into the conversation with me! A recent event has brought up some huge red flags for me around data, around communities, around social impact, inclusion and even more. First, let me explain what happened yesterday.

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New on SSIR: Letting Technology Lead

Amy Sample Ward

My latest post for the Stanford Social Innovation Review is up and I hope you’ll dive into the conversation with me! A recent event has brought up some huge red flags for me around data, around communities, around social impact, inclusion and even more. First, let me explain what happened yesterday.

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Causes Leaves MySpace: Should We Care?

Tech Soup

There's been a lot of discussion over the past week about Causes leaving MySpace and becoming a Facebook-only application. My colleague Amy wrote in a Stanford Social Innovation Review column , "The debate around social media and the Internet in general as a leveling force is still heated from all sides.

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Book: Welcome to the Fifth Estate

Beth's Blog: How Nonprofits Can Use Social Media

There’s been a nice crop of social media books published this spring! Empowerment — The hardest of all forms of social media strategy, empowerment assumes that the organization will commit to building a far flung community. Geoff Livingston, Author of Welcome to the Fifth Estate.

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Webinar: Winning the Story Wars

Care2

Tired of watching your cause drown in the flood of marketing messages that surround us? Ready to get people to listen to what you have to say and - even better - become evangelists for your cause? 3 steps for engaging in "empowerment marketing," including identifying your organizational values, telling the truth and being interesting.

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5 Ways to Mobilize Advocates to Advance your Mission

Connection Cafe

For example, a happy customer might provide a referral, a reference, a review, a social share, case study, or participate in beta testing. In turn, we always say ‘thank you’ for their time and contribution in a variety of meaningful ways, whether through a VIP experience, influence, empowerment, recognition, or tangible reward.

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