Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you are using a RSS reader, evaluate if it is still works for you. For example, are you bookmarking everything you come across into del.icio.us Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. What I found most valuable was the tip about getting a baseline measurement before you begin. (number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you are using a RSS reader, evaluate if it is still works for you. For example, are you bookmarking everything you come across into del.icio.us Take Breaks.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

See Allistair Croll's guest post on some tracking techniques). I used PostRank to evaluate the engagement of posts. Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. Have a post?

Reflection 76

Reflection Florida Social Media Metrics 76

See3

OCTOBER 22, 2007

Called “Web 2.0 – New Outreach and Fundraising Techniques,” the topic of this workshop is something every nonprofit marketing manager and online communications professional wants to talk about. However, neither Carie nor Tim discussed social bookmarking or social news strategies in any depth, and Digg, Stumble Upon, and del.icio.us

America 40

America Social Media Myspace Second Life 40