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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

This is an adaptation of the article “ Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org ” written for the KISSmetrics blog by Chloe Gray. They do it on Facebook, Twitter and Instagram as well as on their blog, their website and in their email marketing campaigns. Image from Flickr by Xurble.

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

You probably want a News page for your blog (if you plan to have one), which will help you keep your site fresh. It gives a person the essence and hints about the work the organization does. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Read on to learn how the World Food Program USA, Partners in Health, and The Mission Continues have customized one story for different platforms so they can reach more people with their impactful work. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Hint: Don’t make them scroll through their inboxes—more on that below!) Learn how to gain board approval for new tech.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Before building out your Google Grant ads, take some time to learn the basics of the program, starting with whether you’re eligible. Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) 5) Test different headlines and descriptions with RSAs.

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