Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success
Allegiance Group
MAY 1, 2024
We recommend analyzing the profile of people who gave to the previous year-end campaign to see if it’s somewhat or even dramatically different from an overall donor profile. In the crowded landscape of December giving, it’s all too common for nonprofits to blend in and struggle to stand out in a sea of sameness.
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