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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction.

Lesson 59
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5 Nonprofit Tips to Boost the Website Experience for Members

DNL OmniMedia

Imagine opening a website that is cluttered or confusing. This could include discussion forums, live chat support, or interactive polls and surveys. Implementing these strategies requires a thoughtful approach, blending technological savvy with a deep understanding of members’ needs and preferences.

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End-of-Year Event Fundraising

The Modern Nonprofit

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. You can open up your event to a wider audience of people around the world, and save costs on travel and venues.