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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Lean into what works.

Lesson 59
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3 Principles Fundraisers Should Adopt from Service Providers

Connection Cafe

Great service providers blend relationship building with unparalleled client service, because they understand that their customers have plenty of other choices. Clients question bills, allies and opponents may request (or demand) records, and clients have an expectation of zealous representation and reasonable file-keeping.

Adopt 29
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When Your Powers Combine: Why Nonprofit Mergers Should Not Be Feared

NonProfit Hub

The Stanford Social Innovation Review cites three issues that stop nonprofit mergers from happening : getting the boards aligned, finding roles for senior staff and blending the brands. Mergers don’t just happen with a handshake, but instead take filing of legal documents and updating the Secretary of State on the new arrangement.

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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

The traditional method of receiving tax-deductible donations is to file for 501(c) status with the Internal Revenue Service, an application for 501(c)(3) status designed for a religious, charitable, or educational purpose. In 2014, Goodwill received $3.94

Model 53
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6 Types of Nonprofit Web Design and When to Use Them

Nonprofits Source

Motivate users to stay on the page despite the wait with highly engaging interactive elements, and take additional measures to reduce page load speeds like compressing all your image files. For example, if you run an animal rescue, you could include a tool that calculates how many dogs a potential donor’s gift would impact.

Design 52