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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link].

Lesson 59
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3 Principles Fundraisers Should Adopt from Service Providers

Connection Cafe

I left private legal practice for nonprofit fundraising to get away from the less relational aspects of the service provider-client relationship. I thought nonprofit fundraising was the opposite of lawyering. I thought nonprofit fundraising was the opposite of lawyering. After all, it’s a vocation, right?

Adopt 29
professionals

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Great reads from around the web on August 24th

Amy Sample Ward

Survey says: Most noprofiteers blend their personal/professional brands | Big Duck – "Last week I had the joy of presenting a workshop with the fabulous Danielle Brigida of the National Wildlife Federation at the 7th Annual Bridge to Integrated Marketing & Fundraising Conference in Washington, DC. Be passionate.

Web 137
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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

From the Big Duck website : Brandraising is a proprietary model developed by Big Duck to help nonprofits communicate more effectively in order to advance fundraising, programs and advocacy goals. Working with our counsel, we filed all the necessary paperwork for a DBA (doing business as) Fight Colorectal Cancer.

Cancer 226
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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

From the Big Duck website : Brandraising is a proprietary model developed by Big Duck to help nonprofits communicate more effectively in order to advance fundraising, programs and advocacy goals. Working with our counsel, we filed all the necessary paperwork for a DBA (doing business as) Fight Colorectal Cancer.

Cancer 100
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6 Types of Nonprofit Web Design and When to Use Them

Nonprofits Source

With the right design, your nonprofit’s website will be an invaluable part of your marketing and fundraising efforts. Your nonprofit might choose a static website design if: You just want to convey basic information like fundraising event flyers , volunteer opportunities, or your organization’s mission statement on your website.

Design 52