The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison.

ROI 67

ROI Storytelling Measure Story 67

Care2

AUGUST 22, 2013

Share a story, donate money, sign up for a contest, watch a video, etc.). Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Checklists or How-to Tutorial.

Online 71

Online Tips Calendar Test 71

NTEN

MARCH 31, 2011

To try to help mitigate the problem, Holly made a funny video. Fortunately, the NTC made up for the connectivity failures with general fabulousness, including the release of two of our favorite reports each year: The 2011 e-Benchmarks Study from M+R found that a high unsubscribe rate is not necessarily bad , among other things.

Tutorial 58

Tutorial Benchmark YouTube NTC 58

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Oftentimes, registration rates suffer because of the process itself. The 2nd gift.

Story 54

Story Nonprofit Social Media Content 54