NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144

Benchmark Internet Report Giving 144

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

NetWits

NOVEMBER 15, 2011

eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. First year retention for multichannel donors was 51%. 13% – eNonprofit Benchmark Study. If you want to raise money, the donate button should not be buried and de-emphasized on your website.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Care2

NOVEMBER 13, 2011

– eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. First year retention for multichannel donors was 51%. 13% - eNonprofit Benchmark Study. ?Three Provide compelling reasons to donate and tell donors how their hard earned money is being spent.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. M+R Benchmarks ] Email list sizes decreased by 2% in 2022, after 8% and 9% growth in the previous two years. [

Statistics 228

Statistics email Marketing Benchmark 228

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28