[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network
Nonprofit Tech for Good
NOVEMBER 21, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Comments and Likes on Facebook and LinkedIn postings, retweets and replies on Twitter, and comments on YouTube videos), (3) increase in fan base on the social networking outlets.
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