Avatar Channel Integration ROI 
Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Google, etc.
Nonprofit Tech for Good
JULY 11, 2012
The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Your supporters and donors now expect well-executed, integrated social media campaigns.
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Nonprofit Tech for Good
JANUARY 14, 2013
Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment.
Nonprofit Tech for Good
JUNE 23, 2020
Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. If your nonprofit is not currently integrating matching gifts into your annual fundraising plan, then you’re missing an opportunity to raise more online with relatively little effort.
Nonprofit Tech for Good
DECEMBER 3, 2020
Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.
Nonprofit Tech for Good
JANUARY 3, 2012
Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. The video(s) does not need to be highly-produced or expensive, but it should be positive, on the short side, and integrated into all your nonprofit’s communications: VIDEO: Thank You from Operation Smile.
Nonprofit Tech for Good
MAY 18, 2013
Introduction :: Integrating Web 1.0, Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). and Web 3.0. Replace the “Web 1.0: The Static Web” with “Web 1.0: The Broadcast Web.”
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