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Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Integrating this with your preexisting digital marketing strategy is a great way to approach your donors from all angles as well. . Good luck!

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Consider how you will integrate thought leaders into your current marketing plan and how your plan might expand with this additional support. Do any of your members have their own channel? For one compelling reason.

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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later. Effectively integrating AI into your work means being clear-eyed about the challenges. If you aren’t attending NTC, don’t worry! How can I learn more and get started?

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Free Webinar on April 18! 11 Steps to Launching a Successful Social Media Strategy for Your Nonprofit

Nonprofit Tech for Good

Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

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7 Ways Your Nonprofit Can Build a Strong Financial Foundation in 2024

sgEngage

Identify the top line for each channel. Next, calculate the expenses for each channel. With these two numbers, you can identify the ROI for each channel. Tip 1: Before applying for a government grant, perform a financial integrity risk assessment. Be sure to include staff time and infrastructure needs, if possible.