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Social Media Roadblock: An Interview with Wendy Harman, Red Cross - Social Media Strategy Case Study

Beth's Blog: How Nonprofits Can Use Social Media

To top it off, I did an interview with Wendy Harman from the Red Cross about her recent experience using Twitter and other tools to spread buzz for campaign - Social Media Roadblock. We also encouraged people to change their avatars (see above). Tell me about the campaign - what, why,objectives. The Social Media Roadblock.

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Book Review: The Future of Nonprofits

Tech Soup

The authors break down broad topics like communications, fundraising, and staffing and "futurecast" ways to re-think these high-level, common nonprofit strategies with an eye toward a supporting a paradigm-shift. The Scalable Edge of Innovation.

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Twitter As Charitable Giving Spreader: A Meta Analysis

Beth's Blog: How Nonprofits Can Use Social Media

As an outside observer, the lessons that I took away from this effort were: Having people change their avatar to a pea photo gave a visual clue to the campaign and helped it spread. Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here.

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EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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