Debbie Laskey On Social Media, Brand Audits And Leadership Books
Eric Jacobsen Blog
OCTOBER 12, 2014
Second, there is the "what''s the voice" mistake. Social media must align with all other forms of marketing, PR, and promotions - and it must use the same "look-and-feel" and "brand voice." Therefore, take the time to make sure there is brand consistency among all social platforms (logos, avatars, business "about" descriptions, etc.).
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