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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

Author: Jordan Viator. Measuring the return on investment for any organizational effort is a standard of doing business. How much is your online fundraising augmenting offline efforts? In starting, define what metrics should be measured per social media tactic employed and ensure all meaningful elements are measured.

ROI 51
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10 Tips to Jumpstart Your Nonprofit Social Media Plan

Connection Cafe

Author: Jordan Viator. Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize. Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

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Social Media Charades at the Convio Summit

Connection Cafe

Author: Jordan Viator. Over 100 nonprofit professionals packed in (literally) to learn, discuss and brainstorm on how nonprofits can set up a full-fledged social media strategies - from setting objectives and measuring success to deciding on what tactics to use and of course, selling the use of social media to management.

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Nonprofit SXSW Goodness – Conference List Toppers, To-Dos and Topics of Interest

Connection Cafe

Author: Jordan Viator. Uprising Tide panel Saturday, March 13 at 03:30 PM - "Inciting Online Communities into Offline Movements - Ready to put your tech community on the map? What is influence and how is it measured? It's a discussion of bike and pop culture and socializing the good with these Interweb tools” 10.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth's Blog: How Nonprofits Can Use Social Media

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. MT @atikaCNN Filming Syrian refugees crossing into Jordan safely – thanks @and_harper , @refugees + Jordan military pic.twitter.com/xMRJHR3xen. —

Policy 103