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Need a copy editor? Look in the mirror

M+R

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. Before anything else, make sure you understand who your audience is, and what the goal of your message is — whether that is revenue, petition signatures, clicks, education, or anything else.

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The Math Is Starting to Add Up: The Promise of Mobile

NTEN

User fees -- necessary if you ever wished to achieve sustainability -- were always a struggle, as they often shut the desired audience out. Voice remains the killer app. The field became fixated on achieving two holy-grails, requisite in every proposal, but nearly always unattainable: sustainability and scalability. .

Mobile 62
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Live Blogging ONG Web 2.0 Conference in Romania sponsored by the Soros Foundation in Bucharest

Beth's Blog: How Nonprofits Can Use Social Media

Blogs focus on a particular niche - and this determines the target audience. He told the story of the founding of wikipedia and the meaning of the Hawaiin word - quickly, quickly. He talked about the growth of wikipedia. Through the Internet, they learned about the Rising Voices Grant. Niche content.

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Why Are So Many Participatory Experiences Focused on Teens?

Museum 2.0

Over the past year, I've noticed a strange trend in the calls I receive about upcoming participatory museum projects: the majority of them are being planned for teen audiences. Teens are developmentally focused on social identity-building and may feel more compelled to share their voices and express themselves than others than other visitors.

Teen 24
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Content Comfort: Bodyworlds and Other Exhibits with Guts

Museum 2.0

According to Wikipedia , 20 million people have viewed a Bodyworlds exhibition. Put visitors' voices front and center. The book Visitor Voices features several museum professionals who argued that making talk-backs a focus of exhibitions allowed them to take on topics that were otherwise perceived as too controversial for the museum.

Content 20
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Guest Post from Museums and the Web: Bryan Kennedy

Museum 2.0

For those who haven't attended, the Museums and the Web conference brings an international audience from art, history, cultural, and science museums together to talk about new ways to engage with their audiences via the web. Museums and the Web 2008 guest blogger Bryan Kennedy here. Want to plot all the Wal-Marts on a map over time ?

Museum 20