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Notes About Mobile, Digital Trends, and Social Media Leadership from Knight Digital Media Center Workshop

Beth's Blog: How Nonprofits Can Use Social Media

” Chelsea took a photo with her Smartphone and posted it on the Reddit, a community aggregation site where content is ranked and rated. Lots of discussion threads that come out of Reddit such as “I can’t believe that someone who is a minister acted this way.” Lots of chatter beyond the Reddit community.

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Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page.

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Generating Buzz: Using Social Media to Drive Website Traffic

NTEN

The tools have changed, but the need for knowing your audience, having an end goal, testing theories, and acting on lessons learned remains the same. We looked at the site's stats over the last year and made the goal: double the site's traffic in the coming year. Know Your Goals. Good goal: "Increase inbound links by 200%."

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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. Digg and Reddit: Digg and Reddit lets you search for submitted stories that match your organizations name.

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37 Social Media Ideas for Nonprofits

Whole Whale

Stats and Facts Get ready for another Canva template: Pull facts and stats from your annual report, recent research, or static content on your site and make a shareable image with a fact. Ask the audience Crowdsource your content: Have users post their own photos to Instagram using a hashtag you create, and repost the best submissions.

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How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

Can you tell me the objectives and target audience? These facts are alarming and hence the data visualization of these stats is alarming. We conducted a live donor call from Jordan and a Reddit AMA (Ask Me Anything) with two of our staffers who recently returned from the Syria region.

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