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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. For example, if your logo typeface is a script, you’ll want to select a san-serif typeface that works well as body copy. 7) Photography. What Are Brand Guidelines?

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Email marketing. It’s worth spending some time here, because segmented campaigns get 14% more opens.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Email marketing. It’s worth spending some time here, because segmented campaigns get 14% more opens.

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The Making of "Product Demo - Mobile Beacon" Video

Tech Soup

While not every nonprofit needs to invest the resources to make scripted videos, we wanted to try the new format to better serve our audience, particularly the different learners coming to our site. The entire project is then rendered and exported to a file that is suitable for uploading to YouTube.

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How To Turn Your Smartphone Into A Movie Production Studio In 6 Easy Steps

Global Giving

Start with your audience. If your team doesn’t understand what you’re going for, neither will your audience! Try writing a script with a two-column approach. Be sure to include time for staff discussion and consultation in your overall video project plan. This will broaden your audience. STEP THREE.

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Arts 2.0: Examples of Arts Organizations Social Media Strategies

Beth's Blog: How Nonprofits Can Use Social Media

One of the best projects that illustrates the basic idea of Web2.0 - listening and conversation and stakeholders creating their own experience with your organization - comes from the Brooklyn Museum of Art. They're now running a compelling experiment in crowd-sourced exhibition creation and curation via the photography exhibition Click.

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11 Important Questions Every Nonprofit Should Ask Before Signing A Video Contract

Global Giving

And I’ve learned that asking a few key questions, at the onset of your project, is essential for a successful film and a good relationship between you and your chosen filmmaker. Who is the target audience of your film? And what do you want the audience to feel and know after watching it? What is your project timeline?

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