Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2006

The Darfur is Dying game probably caught your attention. It is part of emerging trend: harnessing the power of the gaming medium for more "serious purposes," that many nonprofits address. educate their audience. It caught mine as I'm interested in the role of play in problem-solving, what ever the scope of the problem.

Game 50

Game Darfur Policy Cancer 50

Care2

NOVEMBER 15, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Their creativity may inspire others.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube 34

YouTube Video Social Media Advocacy 34

Beneblog: Technology Meets Society

OCTOBER 21, 2008

Our HumanRights team, including Benetech Research Fellow Amelia Hoover and fieldconsultants Tamy Guberek and Daniel Guzmán, presented our initial findings on violations in Colombia to an enthusiastic audience of ICC investigators and analysts. Our newest human rights project is looking closely at the human rights challenges in Darfur.

Darfur 100

Darfur Sri Lanka Liberia Colombia 100

Care2

FEBRUARY 7, 2011

Two recent viral campaign failures demonstrate the dangers of appearing callous to your target audiences and how quickly things can spin out of control if you don’t listen and respond quickly. Comments flooded in – “I guess Groupon decided to do a funny commercial about Tibet because Darfur would be in bad taste?

Social Media 76

Social Media Campaign Egypt Darfur 76

Connection Cafe

MAY 13, 2009

Greenpeace building up 90,000+ friends on MySpace and communicating with this audience in that space. USHMM : Crisis in Darfur - Visualized destruction in Darfur that was being publicly refuted - 50% increase in traffic to site - International visits went from 23-52%. Natalie’s ending tip for social networks?

Tech 20

Tech Communication Tools Online 20