Remove Attention Remove Rate Remove Ratio Remove Spam
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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! What you don’t want is supporters clicking “send to spam” on your outreach because they didn’t recognize the email address or brand style!

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Big Email Change Is Coming: Is Your Nonprofit Ready?

Bloomerang

But what’s important to understand is that when this feature becomes available to users, your open rates will change. The good news is that this is not a problem because open rates are fool’s gold. The open rate was never a great barometer of success (and neither are Facebook Likes for that matter). Why do I suggest this?

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” LinkedIn Group spam is worse than ever. Updates no longer exist.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” LinkedIn Group spam is worse than ever. Updates no longer exist.