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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

Campaign Monitor reports that emails with storytelling content have a 26% higher click-through rate than those without, indicating that storytelling captures readers’ attention and prompts action. 10) Inspiring Call to Action: Effective storytelling captivates and inspires action.

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.

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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

Please give so that we can end childhood hunger in India and help these children realize their full potential. You’re immediately captivated, and you WANT to know the story behind this photo. Pay attention to how other nonprofits are telling their story, and which ones pull your heart. Your donation of $7.32 Look at her eyes.

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Plan the Perfect Annual Appeal with These Tips

Neon CRM

Give Data the Attention It Deserves How do last year’s operating costs inform this year’s annual appeal goals? Pay close attention to what worked in the past and use your organization’s data to make informed decisions. Donors understand that their $30 will not realistically solve hunger in their city.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. You know that in order to catch and keep the attention of new donors and current donors, you have to tell stories. But how much attention is being paid to ensure that your people know you?

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