The Event-Driven Museum, One Year Later
Museum 2.0
JUNE 27, 2012
A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. At our museum, about 68% of casual visitors (non-school tours) attended through events this year.
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