article thumbnail

How to Use Design Thinking to Improve Your Nonprofit’s Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

We used some Human Centered Design techniques from their “ Innovating for People ” design methods recipe book. It was the most stimulating web platform strategy session that I have ever experienced! Technique #1: Rose, Bud, Thorn (Understanding). Technique 2: Affinity Mapping. Technique 3: Creative Matrix.

Design 128
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response?

Lesson 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Art Brings People Together: Measuring the Power of Social Bridging

Museum 2.0

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." This technique is particularly interesting to me because our county already manages a bi-annual community assessment project that asks direct questions about perception of prejudice.

Measure 47
article thumbnail

Crowdsourcing: Measuring the Impact of the Crowd in Funding and Doing

Beth's Blog: How Nonprofits Can Use Social Media

And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra. Crowd voting has been used in Cause Marketing. There has been an explosion of “Vote for Me&# contests that have become contests in techniques for vote getting and inspired cause fatigue at worst.

Measure 96