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How to rent or buy an email list and why YOU should avoid it like the plague

Whole Whale

Hopefully, this article will map out the pros and cons of email list purchasing. CAN-SPAM fines Let’s start with the scary legal argument: it is technically illegal to send unsolicited, ‘cold emails’ to people that haven’t opted-in to hear from your organization. Offer a Amazon gift cards as a signup promotion.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

The average nonprofit email open rate is 23%. 85% of all emails are spam. I often say “ if you want gifts, give them.” Share articles like this one with them. So more than three-quarters of the folks on your list will never see your beautifully crafted, compelling message. Keep priming the pump. Need proof?

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

The average nonprofit email open rate is 23%. 85% of all emails are spam. I often say “ if you want gifts, give them.” Share articles like this one with them. So more than three-quarters of the folks on your list will never see your beautifully crafted, compelling message. Keep priming the pump. Need proof?

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6 Amazing Tips for Asking for Donations with Emails

Qgiv

Still others are marked as spam and go to the trash folder, never to see the light of day again. . If recent donors see an email from your nonprofit, you don’t want them to assume that you’re already asking for another gift. Segmenting inactive donors can help nonprofits maintain high open rates. Leave no doubt!

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20 Resources for Your Year End Giving Campaign

Connection Cafe

6 Tips to Spice Up Your Nonprofit Newsletter : Avoid low open and engagement rates with these email tips! How Nonprofits Can Improve Their Email Deliverability : Ensure that your emails are being delivered to your donors’ inboxes and avoiding the spam folder. Utilizing the gift ask chart in this article is one way to do that.

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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007. Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. Average gift size across organizations was $71 in 2008.

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NTC Boston: Brian Reich: Online Fundraising Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Target ads aligned with news cycle are viewed more favorably and if ad is placed next to relevant news article more likely to click. s materials Processing and recording of gifts, be careful of regulations. t Spam regulations ??? t spam work. Did it get passed into a spam folder. t check spam filters.

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