Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. Flickr Photo by Vaguely Artistic.

Washington 85

Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Or as Giller says, “The planet will get it.”.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Harry: A Green Geek.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0 This drove traffic. You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Nonprofits Source

MARCH 21, 2018

Guest Post Written By: Victoria Greene. Guest Post: Victoria Greene is a branding consultant and freelance writer. 72% of Pinners use Pinterest to decide what to buy offline. In this template you’ll learn how to: Establish your most important metrics. 5 NONPROFITS WINNING AT SOCIAL MEDIA. Measure and track results.

Social Media 109

Social Media Resource Marketing Media 109