Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis.    They follow below.

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   Hopefully that explains the fundamentals of how the analysis works. since it won't have any engagement yet.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Should There Be A Social Actions Category on Digg?

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Chris's key point is: A few good metrics in the context of social media goals and strategy are valuable to determine the ROI and continuous improvement of your social media plan. Pinpoints to corrective measures taken from initial strategy path to current efforts. ROI and Continuous Improvement both Lead To Actions. evidence???

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Think Nielsen Ratings ). source: Chris Brogan).

Metrics 56

Metrics Social Media Media ROI 56

Care2

JULY 2, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" However, it’s important to note that none of them are 100% at measuring results.

Social Media 70

Social Media Track Media Tools 70

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 62

Social Media Media Cancer Social 62