Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2009

This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments. Someone on your mailing list or rolodex. The first was to look at the different social network analysis maps posted on the walls and figure out what was going on.

Analysis 95

Analysis Social Network America Network 95

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. A golf course photo is tested against a photo that connects visitors back to the need for pediatric cancer research. If you are not using Blackbaud NetCommunity, you could use Google Optimizer to perform this analysis.

Rate 134

Rate Content Conversation Test 134

Connection Cafe

FEBRUARY 11, 2015

” Christine Bork, Chicago-based chief development and communications officer for CureSearch for Children’s Cancer in Bethesda, Md. Last year, the Roger Williams Park Zoo farmed out the marketing of its annual fund to a local mail house and marketing firm. CureSearch for Cancer Research.

Rhode Island 20

Rhode Island Donor Cancer Atlanta 20

Qgiv

OCTOBER 5, 2021

Conduct post-campaign analysis. How did our donors respond to social media posts/text messages/direct mail/emails about last year’s campaign? Get Qgiv’s Campaign Analysis Worksheet! Direct mail: Who doesn’t love getting snail mail around the holidays? Learn how to write a great end-of-year appeal.

Campaign 69

Campaign Practice Giving Social Media 69

Bloomerang

FEBRUARY 1, 2022

You were looking at some sort of return on investment selection tool or something before you put an appeal to those donors in the mail. They’re, like, “Oh, yeah, I’m a donor for American Cancer,” even if they know, like, “No, I can’t remember when I gave my last gift.” Jackie: Exactly.

Donor 62

Donor Disaster Gift Puerto Rico 62

Bloomerang

AUGUST 28, 2021

They do the mailing. Maybe you send one email, and you don’t do any direct mail. Maybe you do like, you know, five emails and like four direct mail pieces. Just choose in the poll how many appeals mail and email you sent. You’re going to be scheduling your emails and your social and your mail drop.

Video 79

Video Fundraising Guide Test 79

Connection Cafe

JANUARY 1, 2014

Most nonprofits in the analysis followed a pattern of sending most emails between Tuesday and Thursday throughout December. Subject Line Analysis. Help cancer survivors like me. Don’t wait: Unwrapped cards are going in the mail at midnight! Email by Date. This word cloud was generated based on all 320 subject lines.

email 46

email South Carolina Fundraising Gift 46