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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

But it is always a good exercise to make your brain think in a different way. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. Financial calculations: net gain, opportunity cost, or comparison to other method. How do you apply these two methods? Return on Investment.

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Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

Come learn the ups and downs of these contests from brands that sponsor them. Each panelist will provide in-depth analysis of a notable social media screw-up they’ve been involved in, isolate key failure factors, analyze the broader lessons, and talk about how these specific organizations improved on their mistakes.

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Does Playing Video Games Make You Smarter about Google AdWords Campaigns? Yes!

Beth's Blog: How Nonprofits Can Use Social Media

I've been following Marc Sirkin's blog for about a year before I met him at last year's Games for Change Conference where he taught me Brain Age and Mario. (At I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. There are some other methods you can use.

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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

Given my right brained, non-linear and visual way of presenting ideas, I thought it might be helpful to write up a few notes about the above talk. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. I will be co-presenting with Emily Riley , a senior analyst from Jupiter Research.

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What I Learned From @nancylublin About #dataonpurpose

Beth's Blog: How Nonprofits Can Use Social Media

She shared that Bob likes to talk about nonprofit data scientists as being dot organisms. Just like your brain, you have nerves everywhere that tell you to take voluntary actions like “raise your arm.” Their primary communications method is text and that lends itself to templates. million messages lets them do predictive analysis.