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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

Companies can do more than just make money, they can serve others,” says Salesforce co-CEO Marc Benioff. For example, at the heart of Alaska Airlines is a sense of stewardship for the people and places it serves. So far, Alaska has reduced its emissions by more than 35% per passenger mile since 2004.

Companies 106
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Raising Money and Having Fun

Have Fun - Do Good

The article profiles groups who are appealing to donors, particularly young ones, with events that are fun AND raise money such as the Society for Mature Adults Seeking to Help Entertain and Donate who raise money with social events like Amazing Race Scavenger Hunts, Rec Room Olympics and the Idiotarod (pictured above).

Fun 40
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Peer-to-Peer Crowdfunding Myths & How To Ensure Success

The Modern Nonprofit

We’re not talking about a list of 500 or 5,000 people who may or may not have given you money. These work especially well for emergencies such as “ our van was in an accident “ That campaign was so successful because there are pictures of the actual van on there, with the exact funds needed and what those funds will pay for.

Cancer 98
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Making Stories Work for Your Org: What the Data Says

NTEN

In "The Life You Can Save: Acting Now to End World Poverty" , Princeton University professor Peter Singer famously highlights one study in which individuals who were shown a picture of a girl named Rokia and told her story were willing to give far more than when asked to help three million hungry children in Malawi. You'd be wrong.

Story 98
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Solutionary Women: Alli Chagi-Starr, Ilyse Hogue, Melinda Kramer and Reem Rahim

Have Fun - Do Good

Now what about painted a picture on a napkin in a restaurant? Has anyone ever seen giant puppets in the streets for a protest, or seen pictures of that? Like Mother Teresa talked about how America was rich in money, but poor in spirit. Can I just see? laughter] OK. And has anyone ever sung in the shower or in your car?

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