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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

Companies can do more than just make money, they can serve others,” says Salesforce co-CEO Marc Benioff. For example, at the heart of Alaska Airlines is a sense of stewardship for the people and places it serves. So far, Alaska has reduced its emissions by more than 35% per passenger mile since 2004.

Companies 106
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Peer-to-Peer Crowdfunding Myths & How To Ensure Success

The Modern Nonprofit

We’re not talking about a list of 500 or 5,000 people who may or may not have given you money. Help pay for Sally’s cancer treatment. That’s challenging if you’re the American Cancer Society because you’ve got a big, broad anti-cancer mission and it’s hard to drill that back down to Sally’s cancer treatment.

Cancer 98
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Making Stories Work for Your Org: What the Data Says

NTEN

In "The Life You Can Save: Acting Now to End World Poverty" , Princeton University professor Peter Singer famously highlights one study in which individuals who were shown a picture of a girl named Rokia and told her story were willing to give far more than when asked to help three million hungry children in Malawi. You'd be wrong.

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